Automotive Marketing
Data, media, editorial, and business intelligence at your fingertips. - CRM Campaigns * Service data- Vehicle builder / configurator
- Generic Model Research
- Pricing and Incentives
- Video and Media Showcase
Application & Use Cases
DataOne Software provides premium automotive content with a primary focus on automotive marketing.
Solution providers use our comprehensive content and data to:
- Support IVM and CRM solutions at the franchise dealer level with rich content and media
- Provide interactive consumer research experience on classified listing sites and automotive portals
- Develop innovative wholesale and dealer to dealer remarketing solutions
- Continue to expand dealership enterprise solutions such as DMS and ERP modules
VIN FILE TO SUPPORT MOST BASIC DATA NEEDS
The DataOne Software VINBasic™ file is a delimited data file containing the most common fields used for VIN decoding, search, grouping and normalizing vehicle feeds.
Over 14,000 dealerships in the US, or about 65% of the market use DataOne Software content starting with the VINBasic™ file. Strict OEM marketing descriptions are used to ensure that franchise auto dealers meet branding requirements for vehicle promotion.
Review our e-Brochure and the list of available fields and formats in our sample file and contact us to discuss your requirements and how we may best support your solutions.
VEHICLE SPECIFICATION DATABASE FOR RICH MARKETING DESCRIPTIONS
Our vehicle specification database provides the following data categories which represent the typical requirements for vehicle marketing companies:
- Engines and Transmissions, accurately connected with the DataOne StyleID
- Complete list of standard equipment
- Complete list of optional equipment along with MSRP
- Technical Specs
- OEM Warranties, colors and prices
Our specification data is available in a relational database for in-house development - contact us to request an evaluation. Alternatively sign up for a free trial of our web services and begin your evaluation today!
VIN Decoder API
Automated VIN decoding with complete vehicle details and specs in XML format. Perfect to power your car-buying applications and sites.
VEHICLE MEDIA COLLECTION TO SUPPORT INVENTORY MARKETING AND CREATIVE WORKS
Our media collection is purposed for a wide variety of usages including web / print as well as commercial media and advertising.
All media is VIN and Y/M/M referenced making it easy to utilize for both specific vehicle marketing as well as generic model research.
Whether you need basic OEM marketing photos or more refined studio photography, or 360 spin presentations or video - DataOne Software has the solution that you need to meet the needs of a highly competitive marketplace.
Contact us today to discuss your unique media requirements!
ENGAGING CONSUMER VEHICLE CONTENT FOR AUTOMOTIVE APPLICATIONS AND WEBSITES
Our editorial content is designed for use across dealer websites and lead generating sites such as classifieds and automotive portals.
This content is also ideal for generic model research within dealership website modules and on classified/automotive portal sites.
Click "Read more" for product listing and details
Our automotive editorial columns are a unique syndication set within the industry and provide a set of weekly auto related columns with proven consumer interest.
Contact us to discuss your content and syndication needs!
Close
Request Information
Close
XML trial
Close
VINBasic™ Features
- Scope: 1981-present, consumer and light duty commercial vehicles
- Technical: CSV file, delivered via FTP with weekly updates
- Implementation: Knowledge of simple database, query /look-up
Use of the VINBasic file is as simple as importing into a database platform of choice (MS Access, MYSQL, SQL Server, Oracle etc), and then matching a 17 digit VIN to the pattern provided (for VIN decoding).
VINBasic Autos contains most commonly used fields including vehicle type, doors, dimensions and weights, engines, transmissions and drive types, as well as some industry specific fields such as restraint type, available colors, and vehicle MSRP (price as new).
There is no need to "parse" out a VIN and associate values with each portion of the VIN such as the WMI (World Manufacturers Identification). This has already been done as part of the preparation of the VINBasic file to make it as easy as possible to VIN decode vehicles.
The VIN Pattern uses digits 1-8, skipping 9, and using digits 10 and 11 of the 17 digit VIN. For example, the VIN Pattern for the VIN 1GA2GYDG2A1107842 would be as follows:
1GA2GYDG|2|A1|107842* Resulting in: 1GA2GYDGA1
Close
Vehicle Specification Features
Vehicle specification data is available through our VIN Decoder API web services and through delivered relational database. In both access methods - the data is updated daily for fastest possible distribution of new vehicle data as it is released from the OEM. We continue to update the data throughout the year according to OEM release.
The data is suitable for a wide variety of use including generic model research.
Suggested add-ons
- Vehicle Builder Logic This data set provides strict inclusions / exclusions for configuring vehicle options, colors etc.
- Vehicle Comparison logic This data set identifies common vehicle options which may be used to effectively compare vehicles beyond the usual bodytype / doors / price criteria.
Technical
Our data is provided as delimited files making it easy to import into any database platform (Oracle / SQL Server / MySQL etc). The data is formatted within a relational database structure allowing for optimization of data and queries.
Our documentation is comprehensive and full production / technical support is provided
Close
DataOne Software Media Collection
DataOne Software provides a set of unique content for use by dealership inventory marketing companies as well as by portal and classified sites and designers looking for materials for creative works.
- The OEM Marketing Photo collection is sourced from Automotive OEM's for use in brand marketing only. This is an excellent choice of media for auto dealer service providers who require brand correct photos in order to maintain OEM compliance
- Our Studio media is ideally suited for interative modules. Color matched photos put the finishing touches on attractive inventory views. PNG files are also available for design and creative works, and 360 spins (panos) add an additional element of interaction to the consumer experience.
- Video test drives represent the ultimate presentation of a vehicle. The videos are fast paced with text and voice overs to highlight key features of the vehicle.
Close
DataOne Software Editorial Content
DataOne Software provides a set of unique content for use by marketing companies for auto dealer websites and for use by portal and classified sites.
Our vehicle overviews and column content are engaging and written by writers with over 20 years experience in print syndication with a proven audience by franchise auto dealers and national and local newspaper syndicates.
- Awards and Accolades, and Vehicle Overviews are mapped to vehicle VIN or year, make, model / trim lookup
- Weekly editorial column content is designed for maximum consumer interest as well as SEO value, and is syndicated selectively in order to avoid saturation and rapid loss of SEO value
Contact us today to find out about licensing our unique editorial content to better meet the needs of your consumer audience as well as to give your SEO a boost!