Pricing used cars used to be done based on the gut. Along came pricing guides and dealerships were off and running, pricing auction vehicles and trade-ins based on oblique, vague, national pricing statistics.

Then came iMarketAuto™ Pricing Intelligence. The guide that could tell you what your specific competitors (yes, we tell you who they are) are selling your exact (identical vehicles with similar condition, similar mileage, similar equipment) cars for.

The cost benefit to this service is simple. You will make more money if you price your cars based on what nearby dealerships are pricing identical vehicles for. This is because national guide prices can vary in price. Real-time, real-world prices will vary.

A guide might tell you that 2004 Altimas with 45,000 miles should be priced at $12,500.00. Yet the 11 dealerships within 100 miles of your dealership with this exact vehicle may have this vehicle priced at an average of $14,900.00. Two of these may have it priced at 11,999.00. So what do you do? Resort to the national guides price? Or play the local market, knowing that your higher price is very much in line with what you know you can get.

The cost benefit to utilizing this inexpensive service is as follows: you only need to worry about what local dealerships are pricing identical vehicles at; car buyers are searching Cars.com and AutoTrader within a close mileage radius of their home. The best price will show up at the top of the list.

You do better trying to top the list of regional, close by, dealers verses achieving the top of the list nationally, where your local car buyers wont even be searching or looking.