At this point in the process iMarketAuto™ is importing your inventory from your DMS and providing powerful VIN decoding of your vehicles including premium features including a list of easy to check off optional equipment.

However to successfully market any vehicle you will want to go the extra mile to create and craft an emotional response to your vehicle that will speak to customers. iMarketAuto offers many tools to help draw in your potential customers to ensure they find the perfect car at your dealership.

There are two easy ways to achieve this:

1. Using the Control Interface you can easily add dealer/seller notes that tell a unique story about why the vehicle should be bought. Photos can be uploaded using a cutting edge uploader that allows you to upload up to 30 photos with a single click. Optional equipment can easily be checked of using our special 'no-type' interface. This is done from within your dealership without the need to visit your vehicle.
2. You may perceive the need to see the vehicle in person before making these changes. You may want to walk around it; get a feel in person for its value, its features and its options. It may make sense to you to record these marketable features while you are on the lot taking photos of the vehicle. If this describes you then MobileOps™ is what you need and here is why:
   • MobileOps™ sits on a laptop or mini-tablet PC running Windows. MobileOps™ is like a mobile version of iMarketAuto™ Inventory Management without the need for an internet connection or cords. It is very portable.
   • MobileOps™ lets you check off optional equipment right there on the lot without the need to type.
   • MobileOps™ lets you take up to 30 photos of each vehicle using a very inexpensive WIFI camera. Like magic, these photos automatically transfer to the MobileOps™ portable computer. MobileOps™ makes the taking of photos and surveying of multiple vehicles very quick and very easy.

Either way the data collection process is kept to a minimum because of the VIN Decoding process. Photo management becomes easier than ever because the usual methods of uploading photos are avoided there are no need to manually rename photos, manually copy photos or manually upload photos. It simply happens during an automatic process.

FAQ:

[ + ] Many of the mobile devices on the market have screens that are too small to use effectively. What hardware do you recommend?

Very true. Most on-the-lot data collection devices have very small screens and use PDA or cell phone size devices. There are just a few important considerations to keep in mind when choosing a mobile device: How does the screen look outside on a sunny day? The device should support a mature outdoor display technology. How well powered is it? If it relies on a slow CPU will your data collection efforts be hampered by significant delays. Screen size. The smaller the screen the smaller the text and the more scrolling through data that needs to be done. This also creates significant delays and ups the amount of time it takes to perform effective data collection. We strongly believe in the use of larger yet highly portable devices such as the LS800 manufactured by Motion Computing and now sold by Dell. About the size of a paperback, the ultra-mobile LS800 Tablet PC measures just 8.94� by 6.69� by 0.87�, and it weighs only 2.2 pounds. It’s easier to use, stow or transport than any Tablet PC available today and will easily fit in a lab coat pocket or purse. LS800 - the first Ultra Mobile PC. Here are some further specifications on the LS800: Genuine Windows® XP Tablet PC Edition Intel® Centrino® Mobile Technology Intel Pentium® M Processor ULV 753 (1.20GHz) Integrated Intel PRO/Wireless 2200BG 512MB RAM (Also available with 1GB) 30GB HDD (Also available with 60GB) View Anywhere® Display (optional) Out-of-the-box Safe Computing Motion Base Pak Software 8.4" SVGA TFT LCD Display Integrated Bluetooth® Ethernet LAN Controller (RJ-45 connector) Secure Digital (SD) Slot Integrated Fingerprint Reader Speak Anywhere® Audio Technology Ambient Light Sensor With Dell you can get rapid onsite support for the LS800 which means that you do not need to ship the device somewhere and wait for it to return before resuming your data collection activities.

[ + ] How reliable is your mobile solution? We have seen photos and PDA applications that are simply not powerful enough. Tell us more about the MobileOps™ solution.

The software is in use at hundreds of dealerships each day. It is a solid application, bug free and stable. From within MobileOps™ you can easily take multiple photos (without the need to remove a memory card and transfer/rename photos), generate seller/dealer notes, change prices, add optional equipment, etc – right on the lot! Virtually anything that can be done with the online version of iMarketAuto™ can be done with MobileOps™, and without an Internet connection!

[ + ] Our dealership has multiple lots with distinct web sites and online lead generator accounts. Does MobileOps™ work with this?

Yes. MobileOps™ was built with the capability of managing multiple dealerships and/or multiple inventory lots. You can easily switch back and forth across all lots/dealerships.

[ + ] We are a large group - what is the largest implementation of MobileOpsâ„¢ currently in use?

We have an 85 dealership implementation with 13 dealership reps managing the entire inventory management process and inventory distribution process from 13 Motion Computing LS800 devices. While this may be significantly larger than your implementation it speaks to the rock solid reliability of the system and its ability to successfully scale up.

[ + ] Do you sell the hardware for MobileOpsâ„¢? If not how do I get it and how can I get it replaced quickly and inexpensively if it breaks?

We highly recommend you purchase the hardward directly through Motion Computing or Dell. These companies can offer you inexpensive warranties that will cover most accidents and breakages.