How your web site sells vehicles and dealer services is the ultimate measurement of its success. If you are like most dealerships considering switching vendors it all comes down to the specific 'sell' benefits of your site:

1. Location. Location is everything. Web site location is measured by its higher geography on search engine results pages. If your 'location' is not in the top ten for popular dealer search terms then you might as well be located on a dead end street. Web Sites That Sell packages all include search engine optimization, designed to get your dealership put in the best search engine locations.
2. Appeal. Web Sites That Sell are web site selling machines. They are crafted with a single strategy: appeal to car buyers. Inventory on as many pages as possible. Strike cords with visitors through the emotional appeal of multiple photos, colorized photos, internal and external spins as well as carefully crafted seller notes that tell a unique story about each preowned vehicle in your inventory.
3. The No-Brainer Stuff. The things that you think everyone would think of and implement correctly yet few do.
   1. An easy to see telephone number and email address on all pages.
   2. Fast loading pages.
   3. Specials pages that actually have specials on them.
   4. Inventory searching that results in meaningful results with easy to access vehicle details pages.
   5. Lead forms that are easy to fill out, that motivate car shoppers to fill them out.
   6. A web site that is up 100% of the time.