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Vehicle Research Data

Create an interactive shopping experience using our vehicle research data. Our normalized vehicle descriptions improve VIN-specific research pages and simplify comparison across vehicle models and trims.    

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Vehicle Research Data Overview


Car shoppers are doing more research than ever before and the vast majority of vehicle shopping is done online. With over 35 brands and 3,000 vehicle configurations to choose for each model year, consumers are looking for tools to help them identify, research and compare the vehicles that meet their needs and budget. In-market auto shoppers use these tools to come to a purchase decision, often before they ever visit a dealership.

Our Vehicle Research Data solutions can create the kind of interactive tools that engage shoppers at all points in the buying process and convert them into leads. Even sites that do a great job of attracting visitors, displaying inventory and capturing leads can increase their ROI by adding new vehicle builder or vehicle comparison functionality.

Capture more leads and sales! Use our Vehicle Research Data to provide vehicle shoppers with the online research tools that move them from consideration to purchase!


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Vehicle Research Data Overview


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Vehicle Comparison Data


Compare vehicles on more than just brand, class, or price.

In years past, it was easy for consumers to narrow down a model of choice based on simple parameters, such as body type and vehicle price.

Today, the level of options and configurations have grown to a point where it can be a challenge to effectively research a vehicle, even as an automotive professional.

Our Vehicle Comparison Data is designed to provide a "bottom up" level of vehicle comparison that makes it ideal for both Vehicle Comparison modules and inventory search. The dataset simplifies and groups OEM descriptions into a standard, accurate format for a concise and detailed display of standard equipment and installed options across models and brands. In addition, the normalized nature of this data makes it perfect for powering inventory search - by consumers or dealers - based on key features, categories, ratings and vehicle capabilities that are important to them as search criteria. 


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Vehicle Comparison Data


Key Vehicle Comparison Areas: 

  • Normalized installed equipment  (standard equipment and options) 
  • Installed safety equipment and safety ratings
  • EPA MPG and Green Vehicle Scores
  • Seating - third row, number of seats, fold away, upholstery type
  • Technology, Entertainment, Comfort and Convenience features
  • Vehicle and Engine Specifications
  • 3rd Party Awards and Accolades

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Vehicle Builder Logic


Fulfill consumer demand for interactive experience using our car builder data.

DataOne's vehicle build logic data is a set of comprehensive rules that work together with specification data to support creation of vehicle builder or configuration modules. The data provides everything needed to configure vehicles within OEM order criteria, for over 30 brands.

Using this dataset, visitors can build out their new vehicle, which can be matched to inventory or used to order the vehicle that matches their needs. This is a great way to generate more new vehicle leads and determine the options, equipment and colors the customer is looking for in their next vehicle purchase.


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Vehicle Builder Logic


Key Product Features:

  • Inclusions/exclusions/requirements
  • Pricing effects of option combinations
  • Date dependencies
  • Includes: color, engine, transmission, upholstery, equipment and packages
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Product & Service Catalog

A complete DataOne Software catalog of products and services including vehicle data, VIN decoding, software, APIs and more!

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Whether you would like to discuss your business' data needs or determine which of our offerings are a best fit for you, our team is available to answer your questions.

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