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Service & Maintenance

Vehicle sales may drive top line revenue in the industry, however, parts and service are where profits are generated.

Service is the touch point to the dealerships best leads, existing customers. It's where you maintain and grow customer loyalty, the key to generating repeat customers, and it offers the opportunity to grow your most profitable sales with targeted marketing campaigns. In addition, dealers are recognizing the large role service sales play in feeding many of the best leads to the vehicle sales pipeline, offering you a great opportunity to remarket to an audience that you have already developed a rapport with. 

“In 2011, service sales accounted for only 13% of dealer revenue, but accounted for 72% of dealer profits” Source: NADA

Business and profit generating opportunities have only just begun when a new owner drives their vehicle off the lot. Tap into the huge opportunity vehicle service and maintenance activities present by building your solutions on a solid data foundation.

Our service offering was created to support the full spectrum of service related activities. This includes everything from powering service scheduling and shop logistics, to supporting detailed and vehicle specific service marketing efforts. 

Our service schedules maintain the OEM specific details and descriptions. This supports OEM compliant solutions for dealerships as well as builds trust and transparency for the average consumer in non-OEM offerings. Use of the data is further enhanced by the availability of our OEM Service Schedules data offering, optimized to support both the operations and scheduling side of service, as well as targeted/re-marketing activities.

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"The data enables us to create very targeted and vehicle-specific service messages that engage customers and pull them into the dealership."

- Charles Shamblee, CEO of ImpactWare

ImpactWare

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