Vehicle Service Data

Vehicle service is a gold mine that every dealership should be capitalizing on. Our vehicle service data, including OEM service schedules, NHTSA Recall and service bulletins, provide a means for reengaging with existing customers and improving retention rates.

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Vehicle Service Data Overview


“In 2011, service sales accounted for only 13% of dealer revenue, but accounted for 72% of dealer profits.” - Source: NADA

Business and profit generating opportunities have only just begun when a new owner drives their vehicle off the lot. Tap into the huge opportunity vehicle service and maintenance activities present by building your solutions on a solid data foundation.

Our service data offerings are optimized to support both the operations/scheduling side of service and targeted marketing/re-marketing activities.

OEM, dealer, independent garages and aftermarket solutions are easily supported by our flexible and OEM compliant recommended service schedules data. Our AAIA ACES mapping ties the ACES standard to both DataOne VehicleID and VIN. NHTSA Recall and Service Bulletin data round out our service offering.


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Vehicle Service Data Overview


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OEM Service Schedules


Vehicle service and maintenance is a huge industry, accounting for billions of dollars in revenue on a yearly basis. 

Providing valueable, vehicle specific offers and reminders becomes a regular touch point with your customer(s) and building brand and business loyalty. In fact, most dealerships find providing regular service to a customer is one of the most significant contributors to customer loyalty for their next vehicle purchase.  It also is the greatest indicator of where a person will choose to have more costly repairs done.

Our OEM Service Schedule product was developed to support the full spectrum of service related activities. This includes everything from powering service scheduling and shop logistics, to supporting detailed and vehicle specific service marketing efforts.

The data captures the standard or normal schedule as well as each optional schedule the OEM supports, including "Premium", "Severe" and "High mileage".

When employed, these optional schedules can increase maintenance related visits and revenue significantly. Our OEM Service Schedules data offering is optimized to support both the operations and scheduling side of service, as well as targeted/re-marketing activities.


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OEM Service Schedules


Product Highlights: 

  • OEM Compliant Verbiage and Descriptions
  • Tied to both VIN and DataOne VehicleID in a relational database
  • Supports all OEMs standard, “Preferred”, “Extreme”, or “High Mileage” schedules
  • Developed to support service scheduling as well as service based marketing

Common Uses: 

  • Targeted service based marketing/remarketing
  • OEM Compliant Dealership service scheduling
  • Service-based logistics and scheduling

Common Markets: 

  • Dealer Service Providers
  • Vehicle Service Centers
  • Service CRM Providers
  • Garage Management Software
  • Digital Marketing Agencies

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ACES Mapping


Our ACES Mapping ties our VIN referenced automotive data to the Auto Care Association's* Aftermarket Catalog Enhanced Standard (ACES). It allows users to easily decode a vehicle's VIN and be returned the appropriate ACES IDs.  

The ACES ID can be used for easy and convenient identification of appropriate parts, accessories, tires or fluids. ACES Mapping is a great fit for parts and service providers and the vehicle salvage industry.

This product can be combined with our OEM Service Schedules to power aftermarket service center and independent garage scheduling and logistics software.

*Formerly known as the Automotive Aftermarket Industry Association (AAIA)


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ACES Mapping


Product Highlights: 

  • Can be delivered in flat files or web service
  • Tied to both VIN and DataOne VehicleID for ease of use
  • Beyond Vehicle-to-Vehicle mapping, specific to engine and transmission
  • Over 25 model years of coverage

Common Uses: 

  • Targeted service based marketing/remarketing
  • OEM Compliant Dealership service scheduling
  • Service-based logistics and scheduling

Common Markets: 

  • Online Parts/Accessory/Tire/Fluid portals
  • Vehicle Service Centers
  • Online Parts catalogs
  • Used Parts Salvage
  • Garage Management Software

Interesting Fact

"The automotive aftermarket industry (vehicles and light trucks) totaled over 318 billion dollars in sales in 2013." - Source: Auto Care Association

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NHTSA Recalls


All Recalls, whether voluntary or ordered by the NHTSA, require a public report to be filed with the NHTSA that records the Years, Makes, Models and equipment involved, a description of the issue, a recall schedule and the corrective action for the recall.

DataOne Software’s NHTSA Recall Data was created to support both CRM/marketing efforts to contact affected vehicle owners, as well as service centered solutions used by technicians. The recalls have been filtered to include only passenger vehicles and light-duty OEM equipment, parts and accessories.

The data set is VIN referenced and tied to DataOne VehicleID for ease of use and integration as a stand alone product or coupled with additional data products.


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NHTSA Recalls


OEM’s are required to contact affected parties and offer service to resolve the issue at a nearby dealership at no cost. This presents a business opportunity to dealers looking to the associated service revenue.

The National Highway Traffic Safety Administration (NHTSA) is the organization that automobile manufacturers are required to report to when there are significant issues with the vehicles they produce.

These reported issues can result in a Recall if the NHTSA determines that a threat to driver safety is involved or if the manufacturer deems the quality issue is significant enough to warrant a recall.

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NHTSA Service Bulletins


Service Bulletins are issued by the manufacturer to identify known issues with their vehicles and are tracked by the NHTSA. Unlike recalls, OEMs are not required by the NHTSA to notify vehicle owners of service bulletins or to offer to repair at no charge. However, repairs related to service bulletins are generally provided at no cost to vehicles under warranty. 


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NHTSA Service Bulletins


Service Bulletins data is a great fit to enhance shop and service bay solutions, providing technicians with access to a knowledge base and details that can help them diagnose known problems quickly and easily.

In addition, it can be used to offer online research tools and apps to attract and engage vehicle owners.

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Vehicle Service Data Brochure

Learn more about our Vehicle Service Data solutions and how they can benefit your business. Data samples and delivery options included.

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Whether you would like to discuss your business' data needs or determine which of our offerings are a best fit for you, our team is available to answer your questions.

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