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Interesting Fact
"The automotive aftermarket industry (vehicles and light trucks) totaled over 318 billion dollars in sales in 2013." - Source: Auto Care Association
OEM’s are required to contact affected parties and offer service to resolve the issue at a nearby dealership at no cost. This presents a business opportunity to dealers looking to the associated service revenue.
The National Highway Traffic Safety Administration (NHTSA) is the organization that automobile manufacturers are required to report to when there are significant issues with the vehicles they produce.
These reported issues can result in a Recall if the NHTSA determines that a threat to driver safety is involved or if the manufacturer deems the quality issue is significant enough to warrant a recall.
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Service Bulletins data is a great fit to enhance shop and service bay solutions, providing technicians with access to a knowledge base and details that can help them diagnose known problems quickly and easily.
In addition, it can be used to offer online research tools and apps to attract and engage vehicle owners.
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