Vehicle Research Data

DataOne’s vehicle data is a valuable tool for developing compelling interactive shopping experiences. Our normalized vehicle descriptions and weighted vehicle features improve VIN-specific research pages, creating a dynamic, rich tool for comparison across vehicle models and trims.

Vehicle Research Data Overview

Over 90% of car buyers research vehicles online before even setting foot in a dealership, and the explosion in vehicle trims and options in recent years has made finding the ideal car for buyers’ needs even more time-consuming and complex. Consumers are looking for tools to help them identify, research and compare the vehicles that meet their needs and budget.

DataOne’s Vehicle Research Data solutions have been proven to support the interactive tools that engage shoppers at all points in the buying process and convert them into leads. As a leading provider of tailored vehicle data solutions since 1999, DataOne has also assisted the most innovative dealer websites, and their developers enhance their performance by adding new vehicle builder and vehicle comparison functionality.

Normalized Weighted Equipment Data

DataOne’s normalized equipment data allows for in-depth search, research, and comparison across models and brands. This dataset allows vehicle buyers and dealers to clearly understand the features behind OEM marketing terminology. This data is linked back to OEM marketing options and packages, so that you can demonstrate the “Premium 2 Package” contains heated seats, steering wheel, and wiper rests along with a 12-speaker 400W audio system and a moonroof.

This dataset is further optimized by DataOne’s ongoing weighting of vehicle feature importance. This logic, consistently and independently measured by DataOne, allows you to push the most in-demand vehicle features to the top of research pages, VDPs, and virtual “window sticker,” enabling the buyer to find and compare their most important purchase criteria quickly and easily.

Vehicle Comparison Data

Compare vehicles on more than just brand, class, or price.

DataOne’s Vehicle Comparison Data is designed to provide a "bottom up" level of vehicle comparison that makes it ideal both for generating simple “quick glance” comparisons of key differences between vehicles as well as in-depth side-by-side vehicle comparison modules. The dataset allows comparison across every vehicle datapoint imaginable, from basic vehicle attributes like body style, seating, and pricing to powertrain, warranty, technical specs, equipment, warranty, and even industry awards and accolades. This dataset leverages DataOne’s normalized and weighted equipment data to offer a detailed but concise display of standard equipment and installed options, allowing for a direct comparison across models and brands.

Vehicle Builder Logic

Fulfill consumer demand for interactive experience using our car builder data.

DataOne's vehicle build logic data is a set of comprehensive rules that work together with specification data to support creation of vehicle builder or configuration modules. The data provides everything needed to configure vehicles within OEM order criteria, for over 30 brands.

Using this dataset, visitors can build out their new vehicle, which can be matched to inventory or used to order the vehicle that matches their needs. This is a great way to generate more new vehicle leads and determine the options, equipment and colors the customer is looking for in their next vehicle purchase.

Product & Service Catalog

A complete DataOne Software catalog of products and services including vehicle data, VIN decoding, software, APIs and more!

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Vehicle Research Data

Vehicle Research Data Overview

Vehicle Research Data Overview

Normalized Weighted Equipment Data

Normalized Weighted Equipment Data

Vehicle Comparison Data

Compare vehicles on more than just brand, class, or price.

Vehicle Comparison Data

Key Vehicle Comparison Areas:

Resources:

Vehicle Builder Logic

Vehicle Builder Logic

Key Product Features:

Product & Service Catalog

Let's Talk

Try it for yourself