--- title: Vehicle Research Data to Power Vehicle Shopping Tools | DataOne Software description: Our Vehicle Research Data is designed to power customized vehicle comparison and vehicle builder tools with accurate and complete vehicle data. --- # Vehicle Research Data DataOne’s vehicle data is a valuable tool for developing compelling interactive shopping experiences. Our normalized vehicle descriptions and weighted vehicle features improve VIN-specific research pages, creating a dynamic, rich tool for comparison across vehicle models and trims. [![Request a Free Trial](https://no-cache.hubspot.com/cta/default/123171/3124ce7d-32a1-4c1e-a6e2-a3c3d069d06d.png)](https://cta-redirect.hubspot.com/cta/redirect/123171/3124ce7d-32a1-4c1e-a6e2-a3c3d069d06d) - [Overview](https://www.dataonesoftware.com/vehicle-data-vin-decoding/vehicle-research#section-one) - [Normalized Weighted Equipment Data](https://www.dataonesoftware.com/vehicle-data-vin-decoding/vehicle-research#section-two) - [Vehicle Comparison Data](https://www.dataonesoftware.com/vehicle-data-vin-decoding/vehicle-research#section-three) - [Vehicle Builder Logic](https://www.dataonesoftware.com/vehicle-data-vin-decoding/vehicle-research#section-four) ## Vehicle Research Data Overview --- [Over 90% of car buyers research vehicles online ](https://porchgroupmedia.com/blog/25-amazing-statistics-on-how-consumers-shop-for-cars/)before even setting foot in a dealership, and the [explosion in vehicle trims and options](https://vin.dataonesoftware.com/vin_basics_blog/improving-risk-analysis-with-trim-level-vin-decoding) in recent years has made finding the ideal car for buyers’ needs even more time-consuming and complex. Consumers are looking for tools to help them identify, research and compare the vehicles that meet their needs and budget. DataOne’s Vehicle Research Data solutions have been [proven to support the interactive tools that engage shoppers](https://www.dataonesoftware.com/hubfs/Case_Studies/CaseStudy-AutoRevo.pdf) at all points in the buying process and convert them into leads. As a leading provider of tailored vehicle data solutions since 1999, DataOne has also assisted the most [innovative dealer websites, and their developers](https://www.dataonesoftware.com/hubfs/Case_Studies/CaseStudy-Overfuel.pdf) enhance their performance by adding new vehicle builder and vehicle comparison functionality. --- [![Request Information](https://no-cache.hubspot.com/cta/default/123171/15142f0a-8171-4e5c-802d-5d3fbdfb41ef.png)](http://cta-redirect.hubspot.com/cta/redirect/123171/15142f0a-8171-4e5c-802d-5d3fbdfb41ef) ## Vehicle Research Data Overview --- × ![Normalized-Weighted-Equipment-Data](https://www.dataonesoftware.com/hs-fs/hubfs/images/Products/Normalized-Weighted-Equipment-Data.png?width=942&name=Normalized-Weighted-Equipment-Data.png "Normalized-Weighted-Equipment-Data") ## Normalized Weighted Equipment Data --- DataOne’s normalized equipment data allows for in-depth search, research, and comparison across models and brands. This dataset allows vehicle buyers and dealers to clearly understand the features behind OEM marketing terminology. This data is linked back to OEM marketing options and packages, so that you can demonstrate the “Premium 2 Package” contains heated seats, steering wheel, and wiper rests along with a 12-speaker 400W audio system and a moonroof. This dataset is further optimized by DataOne’s ongoing weighting of vehicle feature importance. This logic, consistently and independently measured by DataOne, allows you to push the most in-demand vehicle features to the top of research pages, VDPs, and virtual “window sticker,” enabling the buyer to find and compare their most important purchase criteria quickly and easily. --- [![Request Information](https://no-cache.hubspot.com/cta/default/123171/15142f0a-8171-4e5c-802d-5d3fbdfb41ef.png)](http://cta-redirect.hubspot.com/cta/redirect/123171/15142f0a-8171-4e5c-802d-5d3fbdfb41ef) ## Normalized Weighted Equipment Data --- × ## Vehicle Comparison Data ###### Compare vehicles on more than just brand, class, or price. --- DataOne’s Vehicle Comparison Data is designed to provide a "bottom up" level of vehicle comparison that makes it ideal both for generating simple “quick glance” comparisons of key differences between vehicles as well as in-depth side-by-side vehicle comparison modules. The dataset allows comparison across every vehicle datapoint imaginable, from basic vehicle attributes like body style, seating, and pricing to powertrain, warranty, technical specs, equipment, warranty, and even industry awards and accolades. This dataset leverages DataOne’s normalized and weighted equipment data to offer a detailed but concise display of standard equipment and installed options, allowing for a direct comparison across models and brands. --- [View More Details »](https://www.dataonesoftware.com/vehicle-data-vin-decoding/vehicle-research#) [![Request Information](https://no-cache.hubspot.com/cta/default/123171/15142f0a-8171-4e5c-802d-5d3fbdfb41ef.png)](http://cta-redirect.hubspot.com/cta/redirect/123171/15142f0a-8171-4e5c-802d-5d3fbdfb41ef) ![vehicle-comparison-api](https://www.dataonesoftware.com/hs-fs/hubfs/images/Products/vehicle-comparison-api.png?width=498&name=vehicle-comparison-api.png "vehicle-comparison-api") ## Vehicle Comparison Data --- #### Key Vehicle Comparison Areas:  - Normalized installed equipment  (standard equipment and options)  - Installed safety equipment and safety ratings - EPA MPG and Green Vehicle Scores - Seating - third row, number of seats, fold away, upholstery type - Technology, Entertainment, Comfort and Convenience features - Vehicle and Engine Specifications - 3rd Party Awards and Accolades #### Resources: - [Simplify Online Vehicle Shopping: 9 of the Best Search Filters](https://vin.dataonesoftware.com/vin_basics_blog/online-vehicle-shopping-with-advanced-search-filtering) - Article detailing some of best vehicle search filters to help vehicle shoppers get more granular in their search - [White paper: Use Automotive Content to More Effectively Market Vehicle Inventory](https://offers.dataonesoftware.com/use-enhanced-automotive-content-to-engage-visitors-and-generate-leads?hs_preview=TgPpEjd3-235648837) - [Product and Services Catalog](https://www.dataonesoftware.com/hs-fs/hub/123171/file-959562714-pdf/docs/Dataone-Catalog.pdf) - Learn more about our vehicle search, research, and compare API and vehicle comparison software   × ![Vehicle-Builder-Logic](https://www.dataonesoftware.com/hs-fs/hubfs/images/Products/Vehicle-Builder-Logic.png?width=600&name=Vehicle-Builder-Logic.png "Vehicle-Builder-Logic") ## Vehicle Builder Logic --- Fulfill consumer demand for interactive experience using our car builder data. DataOne's vehicle build logic data is a set of comprehensive rules that work together with specification data to support creation of vehicle builder or configuration modules. The data provides everything needed to configure vehicles within OEM order criteria, for over 30 brands. Using this dataset, visitors can build out their new vehicle, which can be matched to inventory or used to order the vehicle that matches their needs. This is a great way to generate more new vehicle leads and determine the options, equipment and colors the customer is looking for in their next vehicle purchase. ## Vehicle Builder Logic --- #### Key Product Features: - Inclusions/exclusions/requirements - Pricing effects of option combinations - Date dependencies - Includes: color, engine, transmission, upholstery, equipment and packages × #### Product & Service Catalog A complete DataOne Software catalog of products and services including vehicle data, VIN decoding, software, APIs and more! [![Download](https://no-cache.hubspot.com/cta/default/123171/1f3f630f-f9e2-4846-b5a0-b3ca02331278.png)](https://cta-redirect.hubspot.com/cta/redirect/123171/1f3f630f-f9e2-4846-b5a0-b3ca02331278) #### Let's Talk Whether you would like to discuss your business' data needs or determine which of our offerings are a best fit for you, our team is available to answer your questions. [![Request a Consultation](https://no-cache.hubspot.com/cta/default/123171/40b4daee-0fd3-4814-8bb5-9bad2226ef8c.png)](https://cta-redirect.hubspot.com/cta/redirect/123171/40b4daee-0fd3-4814-8bb5-9bad2226ef8c) #### Try it for yourself Nothing beats a hands-on experience. Start your no obligation, no pressure, 15-day free Data & VIN Decoding Trial today. [![Request a Free Trial](https://no-cache.hubspot.com/cta/default/123171/3124ce7d-32a1-4c1e-a6e2-a3c3d069d06d.png)](https://cta-redirect.hubspot.com/cta/redirect/123171/3124ce7d-32a1-4c1e-a6e2-a3c3d069d06d) [![Download](https://no-cache.hubspot.com/cta/default/123171/1f3f630f-f9e2-4846-b5a0-b3ca02331278.png)](https://cta-redirect.hubspot.com/cta/redirect/123171/1f3f630f-f9e2-4846-b5a0-b3ca02331278) [![Request a Consultation](https://no-cache.hubspot.com/cta/default/123171/40b4daee-0fd3-4814-8bb5-9bad2226ef8c.png)](https://cta-redirect.hubspot.com/cta/redirect/123171/40b4daee-0fd3-4814-8bb5-9bad2226ef8c) [![Request a Free Trial](https://no-cache.hubspot.com/cta/default/123171/3124ce7d-32a1-4c1e-a6e2-a3c3d069d06d.png)](https://cta-redirect.hubspot.com/cta/redirect/123171/3124ce7d-32a1-4c1e-a6e2-a3c3d069d06d) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1036090359/?value=0&guid=ON&script=0) ```json { "@context" : "http://schema.org", "@type" : "LocalBusiness", "address" : { "@type" : "PostalAddress", "addressLocality" : "Beverly", "addressRegion" : "MA", "postalCode" : "01915", "streetAddress" : "100 Cummings Center, Ste 251C" }, "description" : "Our Vehicle Research Data is designed to power customized vehicle comparison and vehicle builder tools with accurate and complete vehicle data.", "geo" : { "@type" : "GeoCoordinates", "latitude" : "42.5578971", "longitude" : "-70.8888781" }, "image" : "https://www.dataonesoftware.com/hubfs/DataOne-Logo-Website-Nav-2024.png", "name" : "DataOne Software", "telephone" : "877-438-8467" } ``` ```json { "@context" : "http://schema.org", "@type" : "WebSite", "description" : "Our Vehicle Research Data is designed to power customized vehicle comparison and vehicle builder tools with accurate and complete vehicle data.", "name" : "Vehicle Research", "publisher" : "DataOne Software", "url" : "https://www.dataonesoftware.com/vehicle-data-vin-decoding/vehicle-research" } ```