Car shoppers are doing more research than ever before and the vast majority of vehicle shopping is done online. With over 35 brands and 3,000 vehicle configurations to choose for each model year, consumers are looking for tools to help them identify, research and compare the vehicles that meet their needs and budget. In-market auto shoppers use these tools to come to a purchase decision, often before they ever visit a dealership.
Our Vehicle Research Data solutions can create the kind of interactive tools that engage shoppers at all points in the buying process and convert them into leads. Even sites that do a great job of attracting visitors, displaying inventory and capturing leads can increase their ROI by adding new vehicle builder or vehicle comparison functionality.
Compare vehicles on more than just brand, class, or price.
In years past, it was easy for consumers to narrow down a model of choice based on simple parameters, such as body type and vehicle price.
Today, the level of options and configurations have grown to a point where it can be a challenge to effectively research a vehicle, even as an automotive professional.
Our Vehicle Comparison Data is designed to provide a "bottom up" level of vehicle comparison that makes it ideal for both Vehicle Comparison modules and inventory search. The dataset simplifies and groups OEM descriptions into a standard, accurate format for a concise and detailed display of standard equipment and installed options across models and brands. In addition, the normalized nature of this data makes it perfect for powering inventory search - by consumers or dealers - based on key features, categories, ratings and vehicle capabilities that are important to them as search criteria.
Fulfill consumer demand for interactive experience using our car builder data.
DataOne's vehicle build logic data is a set of comprehensive rules that work together with specification data to support creation of vehicle builder or configuration modules. The data provides everything needed to configure vehicles within OEM order criteria, for over 30 brands.
Using this dataset, visitors can build out their new vehicle, which can be matched to inventory or used to order the vehicle that matches their needs. This is a great way to generate more new vehicle leads and determine the options, equipment and colors the customer is looking for in their next vehicle purchase.
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