Cross-Sell Reports use non-PII vehicle data collected directly from over 40 state vehicle registrations, detailing vehicle sales by VIN, Make, Model, Owner ZIP, Dealer Seller Name, and Dealer Seller ZIP, as well as Sold Price, Sold Date, and Lienholder (where allowed by state). These reports within the Cross-Sell platform can be configured for each customer’s unique market, and are supplemented with the ability to click through granular data points within maps and charts (such as designated territories, date range, and vehicle segment). This deep level of interactivity provides a greater understanding of consumer behavior, without requiring you to build the analytics infrastructure yourself.
Automotive dealers leveraging Cross-Sell reporting gain access to a diverse set of reporting tools, displaying which dealers are winning share. These full-detail reports also enable users to obtain VIN-level detail reporting to uncover the top-selling models and trims, and view inventory flow into ZIP code-based custom market areas. Cross-Sell Reports also identify which banks and credit unions are financing the most vehicles in targeted regions (if allowed by the state), empowering dealerships to optimize their relationship management with lienholders. This reporting empowers regional automotive organizations to align inventory, advertising, and conquest strategies to real market dynamics.
