Cross-Sell Reports

DataOne Software now provides Cross-Sell Reports, the automotive industry's most comprehensive source of vehicle registration and sales intelligence. Powered by industry-leading customization and interactivity, the reports provide dealerships, lenders, media agencies, and analytics firms the competitive visibility they need to expand their market share.

Vehicle Registry-Sourced Market Trend Insights


Cross-Sell Reports use non-PII vehicle data collected directly from over 38 state vehicle registrations, detailing vehicle sales by VIN, Make, Model, Owner ZIP, Dealer Seller Name, and Dealer Seller ZIP, as well as Sold Price, Sold Date, and Lienholder (where allowed by state). These reports within the Cross-Sell platform can be configured for each customer’s unique market, and are supplemented with the ability to click through granular data points within maps and charts (such as designated territories, date range, and vehicle segment). This deep level of interactivity provides a greater understanding of consumer behavior, without requiring you to build the analytics infrastructure yourself.

These full-detail reports also enable users to drill down into specific dealership performance for market competition analysis, obtain VIN-level detail reporting to uncover the top-selling models and trims, and view inventory flow into ZIP code-based custom market areas. Cross-Sell Reports also identify which banks and credit unions are financing the most vehicles in targeted regions (if allowed by the state), empowering dealerships to optimize their relationship management with lienholders. This reporting empowers regional automotive organizations to gain a competitive edge through faster, more accurate trend analysis.

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Vehicle Registry-Sourced Market Trend Insights


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Powerful-Market-Analytics

Powerful Market Analytics for Dealers, Lenders, Media Companies, and Analytic Firms


Automotive dealers leveraging Cross-Sell reporting gain access to a diverse set of reporting tools, displaying which dealers are winning share, which makes and models are moving, and where buyer activity is concentrated. This highly detailed, dynamic reporting empowers dealers to align inventory, advertising, and conquest strategies to real market dynamics.

Cross-Sell vehicle sales data reporting also benefits automotive lenders by informing them of high-volume markets, tracking financing source penetration, and evaluating lending opportunities by geography and vehicle segments. Lenders can utilize these insights to explore partnership opportunities for vehicle financing, optimize portfolio strategy, or develop a lending product strategy focused on emerging demand patterns before the competition.

Cross-Sell reporting provides a significant advantage for media and ad agencies by enabling them to analyze vehicle sales trends through highly specific data points. Use cases for these agencies include the ability to size regional markets, allocate advertising budgets based on actual sales volume, and demonstrate campaign ROI against real registration trends without relying on survey estimates or modeled data.

Analytics firms and platform providers can extract Cross-Sell vehicle business intelligence for use within their existing technology stack. This direct integration enriches existing SaaS products with authoritative, state-sourced transaction data covering over 38 states and over 120 million processed vehicle records.

Powerful Market Analytics for Dealers, Lenders, Media Companies, and Analytic Firms


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